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HomeAnimalsNew PETA Digital Actuality Expertise Guarantees Shut Encounters at California State College–Chico

New PETA Digital Actuality Expertise Guarantees Shut Encounters at California State College–Chico

For Quick Launch:
November 7, 2023

Kendall Davis 202-483-7382

Chico, Calif. – To encourage empathy for animals struggling in college laboratories, PETA is visiting California State College–Chico at this time with Abduction, a singular digital actuality expertise touchdown on school campuses throughout the nation. On this eerie expertise, guests will enter a mysterious truck containing a cellular digital actuality studio. The scholars will seemingly discover themselves stranded within the desert with a few fellow people, kidnapped by aliens, taken aboard a spaceship, and subjected to a stunning expertise, much like what animals endure in laboratories. They’ll watch as their mates are subjected to painful checks—understanding that they’ll be subsequent.

When:    At this time, Tuesday, November 7, 11 a.m.–4 p.m.

The place:    Scholar Companies Heart Plaza, California State College–Chico

Watch the trailer right here. Broadcast-quality footage of the Abduction digital actuality expertise is offered upon request.

text reads abduction over image of aliens and huddled humans

“Many college students don’t know that on their very own school campuses, frightened and confused animals are being psychologically tormented, mutilated, and killed in laboratories, with no technique to escape and even perceive what’s taking place to them,” says Senior Director of peta2 Rachelle Owen. “PETA is on a mission to open younger folks’s eyes to this cruelty, assist college students perceive what it looks like, and encourage them to hitch our name for a change to superior, non-animal analysis.”

Research present that 90% of all fundamental analysis—most of which includes animals—fails to result in remedies for people, which is why PETA is pushing universities to pivot to classy, human-relevant analysis strategies.

Abduction—which was filmed in VR180 with help from the immersive content material creation studio Prosper XR—has stopped at almost 50 different school campuses over the previous 12 months, together with Harvard College, the Massachusetts Institute of Know-how, the College of California–Los Angeles, and the College of Texas at Austin.

PETA—whose motto reads, partially, that “animals should not ours to experiment on”—opposes speciesism, a human-supremacist worldview. For extra data on PETA’s investigative newsgathering and reporting, please go to, hearken to The PETA Podcast, or comply with the group on X (previously Twitter), Fb, or Instagram.



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